Privacy Policy

Last updated: July 12, 2026

This Privacy Policy describes how the operator of myvitalpathway.com ("Vital Pathway," "we," "us," or "our") collects, uses, and shares information when you visit this website (the "Site").

The Site is an advertising and marketing website. We are not an insurance company or agency, and we are not affiliated with any government agency. By using the Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information collected automatically. When you visit the Site, we and our advertising and analytics partners automatically collect certain information through cookies, pixels, and similar technologies, including:

• Device and browser information (such as device type, operating system, and browser type);
• IP address and approximate geographic location (such as city or state);
• Usage information (such as pages viewed, time on page, and referring URLs); and
• Advertising identifiers and campaign parameters (such as the ad or campaign that brought you to the Site).

On-page eligibility question. The Site may ask a simple eligibility question (such as your age group). Your answer is used within your browser session to display the appropriate content and is not saved on our servers.

Telephone calls. If you choose to call the telephone number displayed on the Site, your call is answered by, or routed to, third-party licensed insurance agents or their call centers. The number displayed is a tracking number provided by our advertising partners. Information about your call — such as your caller ID (phone number), the date, time, and duration of the call — may be collected and shared with our partners to measure advertising performance and to determine compensation. Calls may be recorded or monitored by the parties who answer them for quality assurance and compliance purposes.

2. How We Use Information

We use the information described above to:

• Operate, maintain, and improve the Site;
• Measure and improve the performance of our advertising campaigns;
• Connect visitors who choose to call with licensed insurance agents;
• Detect and prevent fraud, abuse, and invalid traffic; and
• Comply with legal obligations.

3. Cookies, Pixels, and Tracking Technologies

The Site uses cookies and similar technologies, including:

• Meta (Facebook) Pixel. We use the Meta Pixel to measure visits to the Site that result from our advertisements on Meta platforms. You can learn more about how Meta collects and uses data, and manage your preferences, at facebook.com/ads/preferences.
• Ad measurement and attribution software. We use third-party tracking software to record visits and attribute them to our advertising campaigns.

You can limit or disable cookies through your browser settings. You can also learn about interest-based advertising choices at optout.aboutads.info. Please note that disabling cookies may affect how the Site functions.

4. How Information Is Shared

We may share the information described in this Policy with:

• Advertising and performance-marketing partners, including the affiliate network that provides the tracking telephone number, to measure campaigns and determine compensation;
• Licensed insurance agents, agencies, and carriers (or their call centers) who answer or receive calls placed to the number on the Site;
• Service providers that support the Site, such as hosting, analytics, and measurement providers;
• Legal and safety recipients, when required by law or to protect our rights, users, or others; and
• Business transfer recipients, in connection with a merger, acquisition, or sale of assets.

Some sharing of information with advertising partners through cookies and pixels may be considered a "sale" or "sharing" of personal information under certain U.S. state privacy laws. You can opt out as described in Section 5.

5. Your Privacy Choices and State Privacy Rights

Depending on your state of residence (including California and other states with comprehensive privacy laws), you may have the right to:

• Request access to the personal information we hold about you;
• Request that we correct or delete your personal information;
• Opt out of the "sale" or "sharing" of personal information for targeted advertising; and
• Not receive discriminatory treatment for exercising your rights.

To exercise any of these rights, contact us at contact@myvitalpathway.com with the subject line "Privacy Request." We will verify and respond to your request as required by applicable law. You may also opt out of interest-based advertising using the tools described in Section 3.

6. Do Not Track

Some browsers offer a "Do Not Track" signal. The Site does not currently respond to these signals.

7. Children's Privacy

The Site is intended for adults and is directed to individuals ages 50 and older. We do not knowingly collect personal information from anyone under 18 years of age. If you believe a minor has provided us personal information, please contact us so we can delete it.

8. Data Security and Retention

We use reasonable administrative and technical safeguards designed to protect the information described in this Policy. No method of transmission or storage is completely secure, and we cannot promise absolute security. We retain information only as long as needed for the purposes described above or as required by law.

9. Third-Party Websites and Services

The Site may reference or connect you with third parties, including licensed insurance agents and carriers. Their collection and use of your information is governed by their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices of third parties.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent version. Your continued use of the Site after changes are posted means you accept the updated Policy.

11. Contact Us

If you have questions about this Privacy Policy or our practices, contact us at contact@myvitalpathway.com.